Business Administration
Cultivate creaiive and talented individuals with Christian human values who can lead the trends of informationalization and globalzation!
Introducation
As one of the most important majors of Baekseok University, it contributes to the reputation of the university. Five professors and undergraduate students make an effort to study Korean language and literature. Many graduates are working for diverse sectors thanks to the development of diverse education programs and the following factors
(1) Enable students to use and write Korean properly
(2) Understand not only modern literature but also classic literature
(3) Cultivate creative activities and critical thought
(4) Students-centered education focusing on progress of the ethnic culture and globalization of the Korean literature.
We recommend that any student with infinite imagination and real sensitivities major in Korean language and Literature. Students of this major verify identity of the Korean people and seek how Korean culture and literature can contribute to the world literature and culture. Students can lay the foundation to study other subjects through majoring in Korean language and literature.
Career After Graduation
Students can be professor and researcher after they study in domestic graduate schools(general graduate schools, education graduate schools, art graduate schools) or international graduate schools(comparative literature and Korean study). They can also be teachers for middle and high schools and private institutions, writers for broadcasting companies, reporters for newspaper companies and magazines, copywriters for advertising companies, novelists, poets or critics.
102201 Introduction to Management (3/3) 경영학원론 theory, general elective course for major
Course Goal
To help students describe and discuss the elements of effective management and identify environmental issues as they impact management and develop strategies to adapt to these environments
To help students describe and discuss the elements of effective management and identify environmental issues as they impact management and develop strategies to adapt to these environments
Course Content
Introduction to Management is an introductory course examining the role of the manager in modern business. This course presents a thorough and systematic coverage of management theory and practice. It focuses on the basic roles, skills and functions of management.
Introduction to Management is an introductory course examining the role of the manager in modern business. This course presents a thorough and systematic coverage of management theory and practice. It focuses on the basic roles, skills and functions of management.
Prerequisites/Requirements/Recommendations
Recommended for 1st year students
Recommended for 1st year students
102401 Introduction to Economics (3/3) 경제학원론 theory, general elective course for major
Course Goal
To help students increase their understanding about the principles of economics and to help students who want to major in business administration, accounting, and international trading and e-business, to attain a more comprehensive knowledge of the economy
To help students increase their understanding about the principles of economics and to help students who want to major in business administration, accounting, and international trading and e-business, to attain a more comprehensive knowledge of the economy
Course Content
Economics is the social science that studies the production, distribution, and consumption of goods and services. Economics aims to explain how economies work and how economic agents interact. The subject of economics involves the study of choices as they are affected by incentives and resources. Economic analysis is applied throughout society, in business and finance but also in crime, education, the family, health, law, politics, religion, social institutions, and war.
Economics is the social science that studies the production, distribution, and consumption of goods and services. Economics aims to explain how economies work and how economic agents interact. The subject of economics involves the study of choices as they are affected by incentives and resources. Economic analysis is applied throughout society, in business and finance but also in crime, education, the family, health, law, politics, religion, social institutions, and war.
Prerequisites/Requirements/Recommendations
Recommended for 1st year students
Recommended for 1st year students
365201 Introduction to International Commerce and Trade (3/3) 국제통상학원론 theory, general requirement
Course Goal
To help students understand why trade takes place, how trade creates wealth, the international movement of goods, services and finances, trade concepts including the balance of payments, foreign exchange, productivity, factors of production, and international organizations
To help students understand why trade takes place, how trade creates wealth, the international movement of goods, services and finances, trade concepts including the balance of payments, foreign exchange, productivity, factors of production, and international organizations
Course Content
Introduces students to the concepts of international trade theory, international trading systems, international trade procedures, economic integration through trade and investment, commercial policy, balance of payments, exchange rate determination and its fluctuation, open economy macroeconomics, and trade and growth.
Introduces students to the concepts of international trade theory, international trading systems, international trade procedures, economic integration through trade and investment, commercial policy, balance of payments, exchange rate determination and its fluctuation, open economy macroeconomics, and trade and growth.
Prerequisites/Requirements/Recommendations
None
None
266601 Introduction to Accounting (3/3) 회계학원론 theory, Basic Divisional requirement
Course Goal
To help students gain a strong foothold on the basic of accounting
To help students gain a strong foothold on the basic of accounting
Course Content
The concepts and standards that play an underlying role in accounting in businesses
The concepts and standards that play an underlying role in accounting in businesses
Prerequisites/Requirements/Recommendations
Recommended for 1th year students
Recommended for 1th year students
165501 Organizational Behavior (3/3) 조직행위론 theory, major elective
Course Goal
To give students an understanding of organizational behavior in corporations by introducing relevant concepts and theory and their use in the solution of specific problems and situations
To give students an understanding of organizational behavior in corporations by introducing relevant concepts and theory and their use in the solution of specific problems and situations
Course Content
Principal concepts and theories within the field of organizational behavior. There are three main subject areas. The individual in the organization: Personal differences such as personality, values, perception, motivation and stress. Groups and social processes: Communication, group dynamics, team, management, decision making, power and conflicts. Organizational processes: National cultural differences, organization culture, change management, learning and knowledge, social responsibility and ethics of the company.
Principal concepts and theories within the field of organizational behavior. There are three main subject areas. The individual in the organization: Personal differences such as personality, values, perception, motivation and stress. Groups and social processes: Communication, group dynamics, team, management, decision making, power and conflicts. Organizational processes: National cultural differences, organization culture, change management, learning and knowledge, social responsibility and ethics of the company.
Prerequisites/Requirements/Recommendations
Recommended for 3rd and 4th year students who have taken basic Organizational Behavior courses.
Recommended for 3rd and 4th year students who have taken basic Organizational Behavior courses.
213801 Financial Management (3/3) 재무관리론 theory, major elective
Course Goal
To help students get a thorough grounding in finacial managing principles.
To help students get a thorough grounding in finacial managing principles.
Course Content
The class is designed to be the first course in corporate finance. No previous knowledge of finance is assumed. Students are going to learn about the basic concepts of financing and the investment decisions of a typical corporation. Financial Management introduces the basic concepts regarding a firm's investment, financing, and asset management decisions. Topics include the time value of money, risk and return, working capital management, capital budgeting, capital structure and dividend policy.
The class is designed to be the first course in corporate finance. No previous knowledge of finance is assumed. Students are going to learn about the basic concepts of financing and the investment decisions of a typical corporation. Financial Management introduces the basic concepts regarding a firm's investment, financing, and asset management decisions. Topics include the time value of money, risk and return, working capital management, capital budgeting, capital structure and dividend policy.
Prerequisites/Requirements/Recommendations
Basic courses, Principles of Accounting
Basic courses, Principles of Accounting
213701 Marketing Management (3/3) 마케팅관리론 theory + case study, major elective
Course Goal
To help students understand the complexities of decisions in marketing management, the frameworks for analyzing markets, customers, and competitors, to demonstrate how information technology and the global economy relate to marketing management, and to integrate concepts with an original marketing plan
To help students understand the complexities of decisions in marketing management, the frameworks for analyzing markets, customers, and competitors, to demonstrate how information technology and the global economy relate to marketing management, and to integrate concepts with an original marketing plan
Course Content
Marketing management is about managing the 4Ps for a company or organization. This course will introduce the product, place, pricing, and promotional decisions facing a firm. Students will understand about marketing concepts, and principles and issues are analyzed within present economic, social and legal environments.
Marketing management is about managing the 4Ps for a company or organization. This course will introduce the product, place, pricing, and promotional decisions facing a firm. Students will understand about marketing concepts, and principles and issues are analyzed within present economic, social and legal environments.
Prerequisites/Requirements/Recommendations
Open to all, Principles of Management
Open to all, Principles of Management
102101 Management Statistics (3/3) 경영통계학 theory, elective course for major.
Course Goal
To provide students with a basic understanding of statistics as well as statistical thinking and to present an overview of basic statistical techniques commonly used in business decisions.
To provide students with a basic understanding of statistics as well as statistical thinking and to present an overview of basic statistical techniques commonly used in business decisions.
Course Content
The topics covered in this course will include frequency distributions, basic descriptive statistics, correlation, probability distributions, sampling and statistical inference. The application of these techniques in solving business problems is emphasized and computer software like Microsoft Excel and Minitab are used in class.
The topics covered in this course will include frequency distributions, basic descriptive statistics, correlation, probability distributions, sampling and statistical inference. The application of these techniques in solving business problems is emphasized and computer software like Microsoft Excel and Minitab are used in class.
Prerequisites/Requirements/Recommendations
There are no specific course prerequisites and requirements, however, students are expected to have basic knowledge of computer applications such as Microsoft Word, Excel and Power Point. The course is recommended for students in their 1st or 2nd year of studies.
There are no specific course prerequisites and requirements, however, students are expected to have basic knowledge of computer applications such as Microsoft Word, Excel and Power Point. The course is recommended for students in their 1st or 2nd year of studies.
214101 Human Resource Management (3/3) 인사관리론 theory, major elective
Course Goal
To help students gain both a deeper understanding and the skills to work effectively in recruiting, motivating, and empowering personnel within the company in which they find employment.
To help students gain both a deeper understanding and the skills to work effectively in recruiting, motivating, and empowering personnel within the company in which they find employment.
Course Content
Topics covered are main issues of classic and contemporary HRM, types of personalities, job-person match, work ethics, job description, contracts, conflict management, professional stress, recruitment and selection process, testing and employment interviews, performance evaluation, motivation and reward strategies, attitudes in the workplace, job satisfaction, and work relations.
Topics covered are main issues of classic and contemporary HRM, types of personalities, job-person match, work ethics, job description, contracts, conflict management, professional stress, recruitment and selection process, testing and employment interviews, performance evaluation, motivation and reward strategies, attitudes in the workplace, job satisfaction, and work relations.
Prerequisites/Requirements/Recommendations
Open to all, Recommended for beginners
Open to all, Recommended for beginners
214201 Production Management (3/3) 생산관리론 theory, general elective
Course Goal
To help students increase their knowledge about the basic concepts and essentials of manufacturing and operations activity
To help students increase their knowledge about the basic concepts and essentials of manufacturing and operations activity
Course Content
Management of operations functions is the main subject of this course. Exploring the role of operations within the total organization and what operations managers do.
Management of operations functions is the main subject of this course. Exploring the role of operations within the total organization and what operations managers do.
Prerequisites/Requirements/Recommendations
Introduction to Management
Introduction to Management
264801 Management Information Systems (3/3) MIS론 theory, elective course for major.
Course Goal
To provide students with a basic understanding of Management Information Systems (MIS) and their applications in today's business environment and to introduce core concepts and frameworks in Management Information Systems (MIS) associated with new types of products, production processes, organizational structures and competitive strategies that are enabled by the use of Information Technology (IT).
To provide students with a basic understanding of Management Information Systems (MIS) and their applications in today's business environment and to introduce core concepts and frameworks in Management Information Systems (MIS) associated with new types of products, production processes, organizational structures and competitive strategies that are enabled by the use of Information Technology (IT).
Course Content
The course is mainly designed for students who need to understand the role and potential contribution of Management Information Systems (MIS) and Information Technology (IT). More specifically, students study the concepts of MIS and the related theories and discuss various cases of successful IT implementation. Also, the course deals with different kinds of computer-based information systems commonly used in business such as transaction processing systems, database management systems, decision support and executive information systems.
The course is mainly designed for students who need to understand the role and potential contribution of Management Information Systems (MIS) and Information Technology (IT). More specifically, students study the concepts of MIS and the related theories and discuss various cases of successful IT implementation. Also, the course deals with different kinds of computer-based information systems commonly used in business such as transaction processing systems, database management systems, decision support and executive information systems.
Prerequisites/Requirements/Recommendations
There are no specific course prerequisites and requirements, however, students are expected to have basic knowledge of computer applications such as Microsoft Word, Excel and Power Point and the basic use of Internet browsers. The course is recommended for students in their 1st or 2nd year of studies.
There are no specific course prerequisites and requirements, however, students are expected to have basic knowledge of computer applications such as Microsoft Word, Excel and Power Point and the basic use of Internet browsers. The course is recommended for students in their 1st or 2nd year of studies.
102001 Operations Research (3/3) 경영과학 theory, elective course for major.
Course Goal
To provide students with a philosophy of problem solving in a logical manner related to business administration problems and to help students model various business cases using appropriate mathematical modeling techniques.
To provide students with a philosophy of problem solving in a logical manner related to business administration problems and to help students model various business cases using appropriate mathematical modeling techniques.
Course Content
Operations Research (OR) explains the techniques for solving problems in business administration using mathematical and probabilistic principles and gives an opportunity to apply them to decision making process. Focusing on Operations Research modeling skills, this course will cover linear programming, simplex methods, sensitivity analysis, transportation models, integer programming, network flow models and others (if time permits). Each lecture will proceed with the following steps: problem description, understanding the problem, model building, solving the problem, sensitivity analysis and result interpretation. The most important parts are model building and result interpretation.
Operations Research (OR) explains the techniques for solving problems in business administration using mathematical and probabilistic principles and gives an opportunity to apply them to decision making process. Focusing on Operations Research modeling skills, this course will cover linear programming, simplex methods, sensitivity analysis, transportation models, integer programming, network flow models and others (if time permits). Each lecture will proceed with the following steps: problem description, understanding the problem, model building, solving the problem, sensitivity analysis and result interpretation. The most important parts are model building and result interpretation.
Prerequisites/Requirements/Recommendations
There are no specific course prerequisites and requirements, however, students are expected to have basic knowledge of computer applications such as Microsoft Word, Excel and PowerPoint. The course is recommended for students in their 1st or 2nd year of studies.
There are no specific course prerequisites and requirements, however, students are expected to have basic knowledge of computer applications such as Microsoft Word, Excel and PowerPoint. The course is recommended for students in their 1st or 2nd year of studies.
214801 Management Analysis (3/3) 경영분석 theory+case study, major elective
Course Goal
The goal of this course is to provide students with an opportunity to develop a strong conceptual framework for analyzing organizations as well as the activities involved in organizing.
The goal of this course is to provide students with an opportunity to develop a strong conceptual framework for analyzing organizations as well as the activities involved in organizing.
Course Content
This deals with knowledge relating to individuals, groups, organizational processes and variables focusing on the practical applications of how people work. Students should gain an understanding of the management process and what is meant by ‘'effective’' management.
This deals with knowledge relating to individuals, groups, organizational processes and variables focusing on the practical applications of how people work. Students should gain an understanding of the management process and what is meant by ‘'effective’' management.
Prerequisites/Requirements/Recommendations
Open to all, Principles of Management
Open to all, Principles of Management
214601 Organization Theory (3/3) 경영조직론 theory + case study, major elective
Course Goal
To help students develop a critical appreciation of the central theoretical questions, themes, and debates in literature and the theorizing skills of abstraction, analysis and reasoning
To help students develop a critical appreciation of the central theoretical questions, themes, and debates in literature and the theorizing skills of abstraction, analysis and reasoning
Course Content
This course is to help students obtain in-depth understandings of organizations through good comprehension of central theoretical perspectives and paradigms. This course will focus on determinants of an organization's success, focusing particularly on structure and design issues, as well as external environmental factors that impact organizational structure and functioning.
This course is to help students obtain in-depth understandings of organizations through good comprehension of central theoretical perspectives and paradigms. This course will focus on determinants of an organization's success, focusing particularly on structure and design issues, as well as external environmental factors that impact organizational structure and functioning.
Prerequisites/Requirements/Recommendations
Recommended for 2nd and 3rd year students who have taken basic courses in management.
Recommended for 2nd and 3rd year students who have taken basic courses in management.
214501 Strategic Management (3/3) 경영전략론 theory, general elective
Course Goal
To help students increase their understanding and knowledge about the basic concepts and essentials of strategy
To help students increase their understanding and knowledge about the basic concepts and essentials of strategy
Course Content
This course provides an integrated view of the field of strategic management to understand not only the threats and opportunities but also a firm's organizational strengths and weaknesses.
This course provides an integrated view of the field of strategic management to understand not only the threats and opportunities but also a firm's organizational strengths and weaknesses.
Prerequisites/Requirements/Recommendations
Introduction to Management
Introduction to Management
214301 International Business Management (3/3) 국제경영론 theory, major requirement
Course Goal
students are expected to learn about the world of international business and management by studying cultural influences, government, and business structures in our global economy, trade relations, international finance, legal, and labor agreements; production systems, marketing and promotion, and career planning.
students are expected to learn about the world of international business and management by studying cultural influences, government, and business structures in our global economy, trade relations, international finance, legal, and labor agreements; production systems, marketing and promotion, and career planning.
Course Content
Examines theories on the global movement of goods and services, factors of production, management skills, and on the management strategies employed by multinational firms.
Examines theories on the global movement of goods and services, factors of production, management skills, and on the management strategies employed by multinational firms.
Prerequisites/Requirements/Recommendations
None
None
214401 Advertising and Promotions (3/3) 광고촉진론 theory + case study, major elective
Course Goal
To help students focus on discussing appropriate cases and adapt them to real circumstances in order to develop the ability to make practical applications of advertising and promotion.
To help students focus on discussing appropriate cases and adapt them to real circumstances in order to develop the ability to make practical applications of advertising and promotion.
Course Content
This subject introduces the purpose and function of advertising and promotions which are prominent elements of the promotion mix.
Also this helps develop an appropriate strategy of advertising and promotion in accordance with the characteristics of audiences.
This subject introduces the purpose and function of advertising and promotions which are prominent elements of the promotion mix.
Also this helps develop an appropriate strategy of advertising and promotion in accordance with the characteristics of audiences.
Prerequisites/Requirements/Recommendations
Recommended for 2nd and 3rd year students who have taken basic courses in Marketing management.
Recommended for 2nd and 3rd year students who have taken basic courses in Marketing management.
278501 Marketing Research (3/3) 마케팅조사론 theory + practice + case study, major elective
Course Goal
To teach students who want to become marketing managers the need for market research, the fundamentals of research design, how to operate SPSS programs for data analysis, and give students an experience in the marketing field using a case study
To teach students who want to become marketing managers the need for market research, the fundamentals of research design, how to operate SPSS programs for data analysis, and give students an experience in the marketing field using a case study
Course Content
This course covers research design, questionnaire design, measurement & scaling, sampling, data analysis, SPSS program, presentation.
This course covers research design, questionnaire design, measurement & scaling, sampling, data analysis, SPSS program, presentation.
Prerequisites /Requirements/ Recommendations
Principles of Marketing, Statistics
Principles of Marketing, Statistics
215401 Small Business Management (3/3) 중소기업경영론 theory + case study, major elective
Course Goal
To help students to understand the franchising concept, develop a comprehensive business plan, identify key characteristics of consumer behavior, understand the working-capital cycle of a small business, and understand the importance of an exit strategy.
To help students to understand the franchising concept, develop a comprehensive business plan, identify key characteristics of consumer behavior, understand the working-capital cycle of a small business, and understand the importance of an exit strategy.
Course Content
This course incorporates current theory and practice relating to starting and managing small firms. It provides comprehensive coverage of critical small business issues, and numerous real-world examples to help students understand how to apply the business management concepts presented in the text
This course incorporates current theory and practice relating to starting and managing small firms. It provides comprehensive coverage of critical small business issues, and numerous real-world examples to help students understand how to apply the business management concepts presented in the text
Prerequisites/Requirements/Recommendations
Recommended for 2nd and 3rd year students who have taken basic courses in management.
Recommended for 2nd and 3rd year students who have taken basic courses in management.
214901 Investments (3/3) 투자론 theory, major elective
Course Goal
To help students understand the foundations of investment decision making
To help students understand the foundations of investment decision making
Course Content
This course is an introduction to asset pricing and capital markets and is designed to provide the students with an understanding of our financial markets, financial instruments, basic valuation principles and systematic investment management. The fundamental economic concepts, financial theory and other major topics covered in the course include: the principle of no arbitrage, risk and risk aversion, the risk-return trade-off, the concept of diversification and the efficient frontier, Capital Asset Pricing Model, Arbitrage Pricing Theory, the notion of market efficiency, the term structure of interest rates, the notion of forward rates, the expectations hypothesis, portfolio performance evaluation, and applications of portfolio management. Topics include operations of financial markets, analysis of financial instruments, such as stocks, bonds, options and futures, various models of the capital asset pricing, and investment strategies.
This course is an introduction to asset pricing and capital markets and is designed to provide the students with an understanding of our financial markets, financial instruments, basic valuation principles and systematic investment management. The fundamental economic concepts, financial theory and other major topics covered in the course include: the principle of no arbitrage, risk and risk aversion, the risk-return trade-off, the concept of diversification and the efficient frontier, Capital Asset Pricing Model, Arbitrage Pricing Theory, the notion of market efficiency, the term structure of interest rates, the notion of forward rates, the expectations hypothesis, portfolio performance evaluation, and applications of portfolio management. Topics include operations of financial markets, analysis of financial instruments, such as stocks, bonds, options and futures, various models of the capital asset pricing, and investment strategies.
Prerequisites/Requirements/Recommendations
Introductory economics, statistics, and finance courses.
Introductory economics, statistics, and finance courses.
265101 Labor Relationships (3/3) 노사관계론 theory + case study, major elective
Course Goal
To help students have a general understanding of labor relations and how they impact strategic decision making in organizations, how the environment impacts industrial relations policies and strategic decision making in organizations, and understand Korean labor laws in labor relations and how they impact strategic decision making in organizations
To help students have a general understanding of labor relations and how they impact strategic decision making in organizations, how the environment impacts industrial relations policies and strategic decision making in organizations, and understand Korean labor laws in labor relations and how they impact strategic decision making in organizations
Course Content
This course includes in depth analysis of labor/management relations policies and strategies implemented by organizations in an effort to achieve effective human resource management. The course has a strategic perspective while also analyzing employee/management relationships in daily operations.
This course includes in depth analysis of labor/management relations policies and strategies implemented by organizations in an effort to achieve effective human resource management. The course has a strategic perspective while also analyzing employee/management relationships in daily operations.
Prerequisites/Requirements/Recommendations
Recommended for 3rd and 4th year students who have taken Major Electives courses A and B in management.
Recommended for 3rd and 4th year students who have taken Major Electives courses A and B in management.
338101 Technology Management (3/3) 기술경영론 theory, general elective
Course Goal
To help students increase their understanding and knowledge about the basic concepts and essence of technology management
To help students increase their understanding and knowledge about the basic concepts and essence of technology management
Course Content
This course deals with issue of technology and innovation. The main subject of this course is how to acquire, develop and allocate an organizations's resources to gain a competitive advantage.
This course deals with issue of technology and innovation. The main subject of this course is how to acquire, develop and allocate an organizations's resources to gain a competitive advantage.
Prerequisites/Requirements/Recommendations
Introduction to Management
Introduction to Management
224601 Financial Markets (3/3) 금융시장론 theory , major elective course
Course Goal
To help students develop a well-balanced knowledge about the mechanism and the function of financial markets, the financial organizations that facilitate the trade of financial securities, and the coming together of buyers and sellers to trade financial securities.
To help students develop a well-balanced knowledge about the mechanism and the function of financial markets, the financial organizations that facilitate the trade of financial securities, and the coming together of buyers and sellers to trade financial securities.
Course Content
A financial market is a mechanism that allows people to easily buy and sell (trade) financial securities (such as stocks and bonds), commodities (such as precious metals or agricultural goods), and other tangible items of value at low transaction costs and at prices that reflect the efficient market hypothesis.
In finance, financial markets facilitate the raising of capital (in the capital markets), the transfer of risk (in the derivatives markets), and international trade (in the currency markets)
A financial market is a mechanism that allows people to easily buy and sell (trade) financial securities (such as stocks and bonds), commodities (such as precious metals or agricultural goods), and other tangible items of value at low transaction costs and at prices that reflect the efficient market hypothesis.
In finance, financial markets facilitate the raising of capital (in the capital markets), the transfer of risk (in the derivatives markets), and international trade (in the currency markets)
Prerequisites/Requirements/Recommendations
Recommended for 3rd and 4th year students who have taken basic courses in Financial management and Investments.
Recommended for 3rd and 4th year students who have taken basic courses in Financial management and Investments.
264901 Financial Instruments (3/3) 금융상품론 theory major elective course
Course Goal
To help students who want to continue to study finance understand the advanced theory of futures and options, and to get students develop practical skills such as hedging and risk management, which are used in the fields of financial industry
To help students who want to continue to study finance understand the advanced theory of futures and options, and to get students develop practical skills such as hedging and risk management, which are used in the fields of financial industry
Course Content
Derivatives are financial instruments whose value changes in response to the changes in underlying variables. The main types of derivatives are futures, forwards, options, and swaps. The main use of derivatives is to reduce risk for one party. The diverse range of potential underlying assets and pay-off alternatives leads to a wide range of derivatives contracts available to be traded in the market. Derivatives can be based on different types of assets such as commodities, equities (stocks), bonds, interest rates, exchange rates, or indexes (such as KOSPI200).
Derivatives are financial instruments whose value changes in response to the changes in underlying variables. The main types of derivatives are futures, forwards, options, and swaps. The main use of derivatives is to reduce risk for one party. The diverse range of potential underlying assets and pay-off alternatives leads to a wide range of derivatives contracts available to be traded in the market. Derivatives can be based on different types of assets such as commodities, equities (stocks), bonds, interest rates, exchange rates, or indexes (such as KOSPI200).
Prerequisites/Requirements/Recommendations
Recommended for 3rd and 4th year students who have taken basic courses in Financial management and Investments.
Recommended for 3rd and 4th year students who have taken basic courses in Financial management and Investments.
215501 Consumer Behavior (3/3) 소비자행동론 theory + case study, major elective
Course Goal
To help students develop an understanding of the cultural, social, and psychological factors that affect consumer behavior and furthermore consuming behavior.
To help students develop an understanding of the cultural, social, and psychological factors that affect consumer behavior and furthermore consuming behavior.
Course Content
This subject introduces students to the contents of consumer behaviors as an interdisciplinary science that investigates the decision-making activities of individuals in their consumption roles. The theoretical foundation of consumer behavior will be provided. This course helps investigate and understand the consumer’s psychology, the concepts and characteristics of consumer behavior, and the general theories related to the consumer decision process.
This subject introduces students to the contents of consumer behaviors as an interdisciplinary science that investigates the decision-making activities of individuals in their consumption roles. The theoretical foundation of consumer behavior will be provided. This course helps investigate and understand the consumer’s psychology, the concepts and characteristics of consumer behavior, and the general theories related to the consumer decision process.
Prerequisites/Requirements/Recommendations
Recommended for 3rd and 4th year students who have taken basic courses in Marketing management.
Recommended for 3rd and 4th year students who have taken basic courses in Marketing management.
365401 Distribution Management (3/3) 유통론 theory + case study, major elective
Course Goal
To help students develop an understanding of the functions and institutions of distribution, managing channel relationships, and to discuss special topics on distribution strategy
To help students develop an understanding of the functions and institutions of distribution, managing channel relationships, and to discuss special topics on distribution strategy
Course Content
Distribution management focuses on aspects of the structure of distribution and sales channels. This course deals with the elements and management of distribution. This course will introduce distribution concepts, and histories and issues are analyzed within present economic, social and legal environments.
Distribution management focuses on aspects of the structure of distribution and sales channels. This course deals with the elements and management of distribution. This course will introduce distribution concepts, and histories and issues are analyzed within present economic, social and legal environments.
Prerequisites/ Requirements/Recommendations
Recommended for 3rd and 4th year students who have taken major electives courses A and B in Marketing.
Recommended for 3rd and 4th year students who have taken major electives courses A and B in Marketing.
265301 Venture Business Management (3/3) 벤처창업론 theory + case study, major elective
Course Goal
Students will be expected to analyze the characteristics, motivations, and behaviors of consumers, apply economic concepts when making decisions for an entrepreneurial venture, and develop a management plan for an entrepreneurial venture.
Students will be expected to analyze the characteristics, motivations, and behaviors of consumers, apply economic concepts when making decisions for an entrepreneurial venture, and develop a management plan for an entrepreneurial venture.
Course Content
This course covers principles involved in opening and operating a small venture business. Topics include developing a product and/or service, selecting a location for your business, purchasing or buying, physical distribution, promotion and selling, and pricing. The students develop a business plan and actually work in developing their own business.
This course covers principles involved in opening and operating a small venture business. Topics include developing a product and/or service, selecting a location for your business, purchasing or buying, physical distribution, promotion and selling, and pricing. The students develop a business plan and actually work in developing their own business.
Prerequisites/Requirements/Recommendations
Recommended for 3rd and 4th year students who have taken major electives courses A and B in management.
Recommended for 3rd and 4th year students who have taken major electives courses A and B in management.
215301 Corporate Social Policy (3/3) 기업사회정책론 theory + case study, major elective
Course Goal
To help students understand theories of corporate social responsibility derived from accounting, environmental management, management, social sciences; the development of corporate social responsibility, and the methods for analysing conceptual foundations of corporate social responsibility in contemporary businesses and organizations
To help students understand theories of corporate social responsibility derived from accounting, environmental management, management, social sciences; the development of corporate social responsibility, and the methods for analysing conceptual foundations of corporate social responsibility in contemporary businesses and organizations
Course Content
The course aims to develop students general theoretical knowledge of corporate social responsibility in contemporary economies and to reflect upon and analyse CSR as an evolving management practice.
The course aims to develop students general theoretical knowledge of corporate social responsibility in contemporary economies and to reflect upon and analyse CSR as an evolving management practice.
Prerequisites/Requirements/Recommendations
Recommended for 3rd and 4th year students who have taken major electives courses A and B in management.
Recommended for 3rd and 4th year students who have taken major electives courses A and B in management.